The Challenge
Create a haircare ad that feels like a genuine social media recommendation while showing the product being used throughout an actual haircare routine.
The Approach
I built the video around a simple product demonstration, letting the influencer talk about Monday Haircare while taking viewers through her routine. The visual progression from washing and rinsing to blow-drying and styling helps make the product experience feel tangible.
The Production
I created the influencer and generated the different stages of her haircare routine, paying attention to consistency across the shots. I handled the entire production, including scripting, generation, animation, editing, and sound design.
The Result
A natural, social-first product ad that combines influencer-style commentary with a complete visual demonstration of the haircare routine.
