The Challenge
Create a skincare ad that feels authentic and personal while keeping the product and its natural beauty positioning at the centre of the video.
The Approach
I used a relaxed UGC format that makes the product feel like part of an everyday skincare routine rather than a traditional commercial. The visual direction focused on natural beauty, close product interaction, and a relatable creator-led experience.
The Production
I handled the entire project, including concept development, scripting, AI image generation, product consistency, animation, editing, and sound design. The visuals were built to maintain a cohesive look while keeping the product clearly visible throughout the video.
The Result
A relatable AI UGC ad that presents Primally Pure through a natural, creator-led skincare experience while keeping the product at the centre of the story.
