The Challenge
The goal was to make a fragrance ad feel personal rather than like a traditional product commercial. The product needed to be experienced through the perspective of a creator, while maintaining consistency across multiple shots.
The Approach
I chose a UGC-style format built around an unboxing and first-impression experience. Having the creator interact directly with the fragrance made the product feel more relatable and gave viewers someone to connect with, rather than simply presenting them with a perfume bottle.
I handled the entire production process, from concept and scripting to image generation, animation, editing, and sound design. A major part of the process was keeping both the AI influencer and the perfume consistent across different shots, especially during the unboxing sequences where product positioning and interaction had to remain believable.
The Result
A natural, influencer-led fragrance ad that puts the product into a relatable experience. Instead of simply showing Her Confession, the video lets viewers experience the product through the creator’s reaction and interaction with it.
